When a person searches for a product or business they’re shown a number of places across Maps and Search. For example, you’ll probably see local results if you search for “pizza restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that they suggest.
You can improve your business’s local seo ranking by using Google My Business. Can’t find your business? Improve or update your business info. You may find that your business isn’t suggested for relevant searches in your area. In order to maximize how often your customers see your business in local search results, complete the following tasks in Google My Business.
Submit your business listing to google
Providing and updating business information in Google My Business can help your business’s local seo ranking on Google and enhance your presence in Search and Maps. Want to edit business information for 10 or more locations at once? Create a bulk upload spreadsheet. Enter complete data Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.
Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes.
Verify your location(s)
Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search.
Keep your hours accurate
Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours.
Manage and respond to reviews
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Add photos about your business
Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for.
How Google determines local SEO ranking
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local SEO results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local SEO ranking.
For example: famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local SEO results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local SEO search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search engine optimization.
Try using google keyword planner to optimize for the keywords you want to rank for. There’s no way to request or pay for a better local ranking on Google.